Football regulation, made digestible.
The whole IFR story, broken into short, engaging sections you can actually get through. Watch a few minutes, listen on the way in, or read the key points. Start anywhere: each one stands on its own.
Nothing here needs prior knowledge. Each section covers one part of the regime: why it exists, what it demands, and what to do about it. The accounts in these sections are drawn from the direct experience of our team and of practitioners across the English game, anonymised to protect those involved.
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Why football now has a regulator
What the Football Governance Act 2025 does, and why every club in the top five tiers is now affected.
Key points
IFR Hub Analysis The Football Governance Act 2025 is the biggest structural change to English football governance since the formation of the Premier League in 1992
Law The IFR will oversee 116 clubs across the top five tiers of English men's professional football
Law All regulated clubs must hold an IFR operating licence to operate a relevant team in a specified competition, with ongoing conditions across financial plans, corporate governance and fan consultation, plus heritage duties and owner and director fitness sitting alongside the licence
IFR Rules Provisional licence applications open in November 2026, and every club must be licensed before the 2027/28 season, so preparation must begin now
Law Senior managers must demonstrate honesty, integrity and competence as a condition of the IFR's ODSE fitness test
IFR Hub Analysis The IFR operates as a cooperative, advocacy-first regulator. Clubs that engage proactively will be better served than those that engage defensively
The people's game and its broken promises
Why football clubs are community institutions, not ordinary businesses, and why that distinction is now written into law.
Key points
Law Football clubs are community institutions, not ordinary commercial enterprises. The Act encodes this understanding in statute for the first time
Law The IFR's three primary objectives of club financial soundness, systemic financial resilience and heritage protection reflect the unique obligations clubs owe to fans and communities
Law Heritage protections put club identity beyond an owner's sole gift: material changes to a club's crest or predominant home shirt colours require the club to establish majority fan support, and a team name change requires FA approval. These assets belong to the community, not the owner
Law Statutory fan engagement requires meaningful consultation on ticket pricing, ground relocations and strategic direction: fans are stakeholders, not customers
Law The ODSE fitness test assesses everyone on honesty and integrity and financial soundness, with competence added for directors and senior executives
IFR Guidance Non-Executive Directors must have genuine, unimpeded access to information and staff. A culture that suppresses independent challenge could raise significant concerns about the honesty, integrity, competence or governance arrangements of those involved, depending on the circumstances
A history of warnings ignored
Three decades of reports and near-collapses that self-regulation failed to answer, and why the regulator is the product of that failure.
Key points
The Taylor Report (1990) made seventy-six recommendations after Hillsborough. Safety reforms landed, but the deeper lesson on governance accountability was ignored for thirty-five years
Reform kept stopping short of ownership: the Football Licensing Authority (1990) and the Football Task Force (1997), which created Supporters Direct, improved safety and fan welfare but never asked hard questions of the people running clubs
The ITV Digital collapse (2002) left 30 of the League's 72 clubs at risk of going under, as The Guardian reported at the time, and tipped a string of them into administration. The response was points deductions for clubs that failed: punishment from a system with no advocacy in it
Self-regulation failed because leagues were asked to regulate their own members: a structural conflict that produced rules calibrated to be politically achievable rather than genuinely protective
The Owners and Directors Test was reactive, excluding the obviously disqualified rather than positively assessing fitness to steward a community institution
It only barred the already-convicted: Thaksin Shinawatra passed the test at Manchester City in 2007 while facing corruption charges and frozen assets in Thailand, Owen Oyston kept his Blackpool shares after his conviction, and Stephen Vaughan, who left Barrow amid a money-laundering investigation, was still able to take over Chester City
Championship clubs spent a record 125% of their revenue on wages in 2020/21, the fourth consecutive year the division's wage bill exceeded its entire income: a systemic consequence of incentives that self-regulation created and failed to address
The Fan-Led Review (2021) concluded self-regulation had failed and an independent statutory regulator was the only credible solution
Club executives carry a lasting obligation: to engage with the regulator's intent, not merely its minimum requirements, and build cultures that make past failures structurally impossible
Sources Lord Justice Taylor, The Hillsborough Stadium Disaster: Final Report (Cm 962, 1990) · Deloitte, Annual Review of Football Finance 2022 · FourFourTwo, Remembering the fall of ITV Digital (2022) · Fan-Led Review of Football Governance (gov.uk, November 2021) · Human Rights Watch on the Manchester City takeover (2007)
The graveyard of clubs
Bury, Portsmouth, Macclesfield, Chester, Derby: the recurring patterns behind club failure, and how each is answered by the Act.
Key points
IFR Hub Analysis Club failures follow consistent patterns: unsuitable ownership, financial opacity, board failure and regulatory delay. The Act addresses each of them directly
Dependence on a single owner's loans is a recurring pattern of its own: Ken Anderson at Bolton, Stewart Day at Bury and Stephen Vaughan at Barrow and Chester all left clubs that could not survive their departure
Law The ODSE fitness test sets positive criteria for owners, directors and senior executives, not merely the absence of disqualifying factors. It applies on an ongoing basis, not only at the point of purchase
Law The IFR can reassess incumbent owners if credible concerns arise, and can issue removal orders in extreme cases. That ends the pattern of visible failure without regulatory response
Law Financial sustainability requirements mandate ongoing stress-testing and early engagement: a forward-looking framework designed to spot distress before it becomes crisis
Law Ownership transparency requires clubs to publish who owns and runs them and to notify material changes; the governance-code layer is where declared conflicts and registers of interests come in. Genuinely independent directors are part of the same defence: Fleetwood Town were required by the EFL to appoint one after their owner's conviction
Law Insolvency duties give the regulator early warning and a veto over who is appointed administrator, and oblige clubs to keep fans informed: the first statutory guard-rails around the kind of chaos Bury and Derby endured
Sources ITV News: Fleetwood chairman steps down after fraud conviction (2023) · Greatest Hits Radio: EFL conditions on the Fleetwood Town takeover
The architecture of the Act
The three objectives, the eight regulatory principles, and how the IFR framework draws on regulatory approaches familiar from financial services.
Key points
Law The IFR has three primary objectives: club financial soundness, systemic financial resilience, and heritage protection. The three objectives provide the central framework for the IFR's regulatory functions
Law The IFR must have regard to eight regulatory principles including engagement, proportionality and necessity. Proactive clubs will find a cooperative regulator, not an adversarial one
IFR Hub Analysis The IFR's design shares its architecture with financial-services regulation: a fitness test, senior-manager accountability and a licensing model that will feel familiar to anyone who has worked under the FCA
Law Individual accountability is at the heart of the framework. The ODSE test makes personal fitness a legally enforceable condition, not an aspiration
IFR Hub Analysis The IFR is outcomes-focused and principles-based, asking clubs to demonstrate what they achieve rather than what policies they have adopted
Practical Recommendation The time to prepare is now: clubs building governance infrastructure today are investing in their licence, reputation and resilience at once
The twelve provisions: what the Act requires
The Act broken into its twelve operative provisions: what each one demands of a club, from licensing through to EDI and the review clause.
Key points
IFR Rules 1 · Licensing: provisional licence applications run from November 2026 to February 2027, and every club must hold a provisional licence before the 2027/28 season, with the full licence following within three years. Preparation must begin now, not at the application window
Law 2 · Financial sustainability: the licence demands forward-looking financial plans, the IFR's template adds stress-testing, and boards should own both. Historical reporting alone is insufficient
Law 3 · ODSE fitness: honesty, integrity, competence and financial soundness are positive criteria. Conduct matters as much as qualifications
Law 4 · Fan engagement: statutory consultation on pricing, relocations and strategy must be genuine. Tokenism will not satisfy the IFR
Law 5 · Heritage: material changes to a club's crest or predominant home shirt colours require the club to establish majority fan support; a team name change requires FA approval. These are community assets held in trust, not commercial property
Law 6 · Prohibited competitions: clubs must not enter competitions the IFR prohibits, so boards need to understand the boundaries. Unilateral owner decisions are no longer permissible
Law 7 · Revenue distribution: the backstop binds the leagues rather than clubs, but boards would be wise to model more than one solidarity outcome. IFR backstop powers could materially change the landscape for EFL clubs
Law 8 · Insolvency: the IFR must be notified as soon as there is a reasonable prospect of administrators being appointed, and senior managers can be held personally accountable for a club's failure to do so. Board protocols are essential
Law 9 · Information & reporting: inadequate documentation is itself a governance failure. Records must be complete, accurate and retrievable
Law 10 · Ownership transparency: all conflicts must be declared and documented. Related-party transactions require full board disclosure regardless of whether 'everyone knows'
IFR Guidance 11 · EDI: diversity and inclusion is a board-level governance obligation with reporting requirements under the licensing framework, not an HR function
Law 12 · Review clause: the framework will evolve. Clubs need adaptive governance cultures and horizon-scanning, not one-time compliance
The spirit behind the law
Why the regulator is advocacy-first, why the relationship matters more than the paperwork, and what a cooperative posture actually looks like.
Key points
Law The IFR is an engagement-first regulator: its principles commit it to co-operative engagement, and a warning notice with time to respond must come before enforcement action
IFR Hub Analysis The quality of your relationship with the IFR will be an important part of your regulatory experience. Proactive, early engagement tends to build trust that helps when something goes wrong
IFR Hub Analysis Formal compliance and genuine governance culture are not the same. The assessment is designed to tell the difference, looking at how structures actually operate rather than what documents say
Practical Recommendation A governance gap analysis is essential before November 2026: an honest internal assessment against each licence condition area, with a documented remediation plan
IFR Hub Analysis Every IFR interaction is a relationship investment. Transparent, responsive, accurate engagement builds the credit that matters when things go wrong
Board governance
The board failures the regulator is built to catch, and what a board that survives assessment actually does differently.
Key points
IFR Guidance The board approves material decisions before implementation or public communication. Executives who present completed arrangements are avoiding their governance obligations
IFR Guidance Non-Executive Directors must have genuine, unimpeded access to information and staff. Instructing staff not to respond to NED enquiries could be relevant to the IFR's assessment of honesty, integrity or competence
IFR Guidance All conflicts of interest (actual, potential and perceived) must be declared and documented. Undisclosed commercial relationships involving board members are exactly what the fitness test is built to catch
IFR Guidance Related-party transactions require formal identification, disclosure and a demonstrable benefit to the club. Informal use of club resources is exactly what a governance-statement review will expose
IFR Guidance Non-Executive Directors must be genuinely independent: selected for capability rather than relationship with the owner, and able to demonstrate substantive challenge
IFR Guidance A board skills matrix is expected under the Corporate Governance Code, identifying capability gaps and driving NED recruitment so the board has the collective expertise to oversee the club
IFR Guidance Board effectiveness should be formally reviewed under the Code, with the output discussed at board level and a documented remediation plan
Building a regulatory strategy
How to own the relationship with the regulator: the named lead, the engagement log, and why avoidance is the most damaging posture of all.
Key points
Practical Recommendation Every club needs a named regulatory lead at senior manager level: owning the IFR relationship, managing the licensing process, and maintaining the board's regulatory oversight
Practical Recommendation Significant regulatory matters should be appropriately escalated to the board. Failure to maintain appropriate oversight could raise governance and, depending on the circumstances, ODSE concerns
Practical Recommendation A regulatory engagement log should record every IFR interaction: an auditable history of cooperative engagement that builds regulatory trust over time
Practical Recommendation Regulatory updates are a standing board agenda item. The board must maintain active oversight of the IFR relationship rather than receiving annual summaries
IFR Hub Analysis Proactive disclosure is evidence of governance maturity. Clubs that bring concerns to the IFR before they become crises are treated fundamentally differently from those that conceal them
IFR Hub Analysis Avoidance and reactive engagement are the two most damaging strategies. Both signal governance dysfunction to a regulator built to spot exactly that
Building a risk culture
Why the regulator looks hardest at culture, and the three ways risk culture fails inside football clubs.
Key points
IFR Hub Analysis Risk culture means an environment in which risk is identified, escalated and managed at every level, not a risk register filed in a governance folder
IFR Hub Analysis The IFR-era risk landscape spans financial, ownership, regulatory, reputational, operational, strategic and AML risks, all requiring active management with clear ownership
IFR Hub Analysis Risk invisibility, risk silence and risk escalation breakdown are the three characteristic risk culture failures in English football. Each is addressable through structural and cultural change
Practical Recommendation The risk register must be live, owned and regularly updated. A register that has not been substantively reviewed in six months is a compliance artefact, not a governance tool
Practical Recommendation Every risk must have a named owner at the appropriate level of seniority. Risk accountability that stops at executive level is not embedded risk management
Practical Recommendation A speak-up culture requires visible action when concerns are raised. Staff who raise concerns and see nothing happen will not raise them again
The compliance machinery
The unglamorous, urgent part: the documentation, agent-fee files and board minutes that turn good intentions into evidence.
Key points
Practical Recommendation Documentation is governance evidence. Doing the right thing without documenting it leaves a club unable to demonstrate compliance when the IFR asks
Practical Recommendation Agent fee compliance requires a contemporaneous file: fee basis, policy compliance, HMRC intermediary report and any related-party declaration, created at the point of transaction
Practical Recommendation Excessive agent fees require documented board approval and a recorded rationale. Informal agreements exceeding policy limits without a documented deviation will not satisfy scrutiny
Practical Recommendation Board minutes must record substance as well as outcomes: decisions, discussion, challenge and rationale must all be captured. A list of approvals will not satisfy assessment
Practical Recommendation A regulatory correspondence file must record all interactions. It is one of the first things sought in an IFR information request
Practical Recommendation The governance calendar maps every obligation onto the annual cycle with named owners. Missing a deadline because no one was tracking it is not a mitigating circumstance
Fan engagement, heritage and community
The statutory obligations to supporters, whether fan engagement is genuine or just presentational, and why doing this well pays off.
Key points
Law Fan engagement is a statutory licence condition, not a best-practice aspiration. Failure to demonstrate genuine consultation on pricing, relocation and strategy risks the club's licence
IFR Hub Analysis The IFR will assess whether consultation was genuine, not merely whether it took place, looking for evidence that fan views had a real opportunity to influence decisions before they were made
IFR Hub Analysis The assessment is intended to identify whether engagement operates effectively in practice. Consultation conducted after decisions are made, or presented as information-sharing, is unlikely to satisfy the standard
Law The failures are not hypothetical: Cardiff City's colours and crest were changed with no fan consultation, and reversed only after years of protest. Under the Act, a material change like that would require the club to establish majority fan support first
Stadiums carry the same weight: Derby sold Pride Park to a connected party, and Wigan's owners moved the stadium lease into a new legal entity to protect the rugby club. Supporters were consulted on neither
Practical Recommendation A Fan Advisory Board with documented terms of reference and genuine strategic access is the clearest evidence of meeting the strategic-direction consultation obligation
Practical Recommendation Heritage stewardship requires an annual board audit of identity assets (name, crest, colours, ground) and a documented stewardship policy in the board's terms of reference
IFR Hub Analysis The community programme is a governance function, not a charitable afterthought. Its quality and authenticity are contextual evidence in the IFR's assessment
The AML horizon
Emerging AML considerations beyond the licence: how forthcoming anti-money-laundering rules may bear on clubs with cross-border transfers, owners and counterparties, and why to keep it under review.
Key points
IFR Hub Analysis Anti-money-laundering rules for football are an emerging area, not a settled one. The EU's new AML regime (Regulation 2024/1624) brings the sport into scope on the continent; English clubs sit outside its direct scope, so the point to monitor is indirect reach through European transfers, owners and counterparties
IFR Hub Analysis The EU's new AML authority, AMLA, is expected to issue sector guidance that should clarify how these standards apply to football. Until it does, treat specifics as provisional rather than settled
IFR Hub Analysis The likely pressure points to watch are player transfers with conditional payments, agents and intermediaries, new investment transactions, and major sponsorships with unfamiliar counterparties
IFR Hub Analysis Where AML does apply, its building blocks are familiar: risk assessment, customer due diligence, ongoing monitoring, suspicious-activity reporting, a named compliance officer and documented policies with training
Practical Recommendation Good IFR governance and AML readiness overlap. Clubs building governance infrastructure now can design it to accommodate AML later at little extra cost, without committing to a regime that is not yet fixed for English clubs
Well-governed clubs outperform
The closing argument: governance as competitive advantage, and a four-phase path to licence-readiness a club can start today.
Key points
IFR Hub Analysis Governance is more than a compliance cost: it is competitive advantage across investment attractiveness, financial resilience, commercial credibility, community loyalty, talent attraction and regulatory trust
IFR Hub Analysis Investment attractiveness: IFR compliance makes governance quality visible and verifiable. A documented regulatory relationship is a marketing document for responsible investors
IFR Hub Analysis Commercial credibility: sponsors and partners price reputational risk into agreements. Well-governed clubs are more attractive partners as governance failure grows more costly
IFR Hub Analysis Regulatory trust, earned from proactive and transparent engagement, changes how the IFR responds when problems arise. Problems always eventually arise
Practical Recommendation Phase One (Weeks 1–12): governance gap analysis, ownership mapping, board assessment, documentation review, regulatory lead appointment
Practical Recommendation Phase Two (Months 3–12): board strengthening, financial framework, fan engagement infrastructure, compliance operations, AML readiness planning
Practical Recommendation Phase Three (Months 12–18): ODSE fitness preparation, proactive IFR engagement, licence evidence pack assembly, mock assessment, application
Practical Recommendation Phase Four (Month 18+): AML compliance build, governance calendar, annual reviews, regulatory relationship. Governance becomes a strategic asset
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